After an initial unveiling in London last month, the full-length final instalment from the "Lady Dior" saga has hit the web.
Told in four parts, the cinematic campaign features Academy award-winning actress Marion Cotillard, who appears to be serving up a hot platter of danger, mystery and, more importantly, handbags (named after the late Princess of Wales).
Shot in four cities: Paris ("Lady Noire"); New York ("Lady Rouge"); Shanghai ("Lady Blue"); and now, finally, London - and if you haven't guessed it, there's a different colour handbag for each city - the final featurette, entitled "Lady Grey", showcases the capital, and sees Cotillard unveiled in a life-sized hourglass filled with red sand, after which she proceeds to get two men riled up with excitement. The two men in question are up-and-coming British actor Russell Tovey and Sir Ian McKellen, who are lured by Cotillard's sensual moves.
Directed by James Cameron Mitchell - helmer of Hedwig and the Angry Inch and the up coming film Rabbit Hole, starring Nicole Kidman and Aaron Eckhart - this final chapter has enough sexual tension to give an old man a heart attack.
Check out the full promo... here.